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About_photo

ELENA TRUSOVA

Digital Marketing Director
Goal-driven professional with over 10 years of significant, progressive experience and expertise in MARKETING. I have consistently innovated the approach to digital strategy in small and large companies. With a constantly evolving landscape, I have led in real-world application of traditional marketing concepts into digital strategies. I have a background in Strategic Planning and business development, understanding all aspects of marketing. I have gained recognition in Digital Marketing, User Acquisition, SEO/SEM/SM, Product, UI/UX Design, Social Media Strategy, E-Commerce and mobile application. I am recognized as the professional to help scale company efforts in taking them to the next level in digital. Enthusiastic, knowledge-hungry self-starter with significant exposure to technology; eager to meet challenges and quickly assimilate product knowledge; committed to assessing customer needs and helping people achieve solution goals. Excellent team player who listens, thrives on collaborating with diversely talented team members, and integrates their divergent thoughts, opinions, and perspectives into meaningful action. Energetic, competitive achiever who can inspire and motivate team members, successfully manage multiple priorities, and perform under pressure in a fast-paced, rapidly changing environment. Visionary and global thinker who consistently tries to improve process and business interaction.

Skill
Achievement

Skill
Achievement

  • 99%

    Web Analytics

  • 99%

    Social Media

  • 90%

    Marketing Automation

  • 97%

    Customer Relationship Management

  • 99%

    Google AdWords

  • 100%

    SemrushSEO

  • 99%

    Keyword Optimization

  • 98%

    Link Building & Management

  • 95%

    Competitor Analysis

  • 100%

    Performance Reporting

  • 100%

    Content Strategy

  • 100%

    Keyword optimization

Work
Experience

Work
Experience

  • VICE PRESIDENT OF ALUMNI RELATIONS
    Period:2015-2016
    Woodbury University MBA Association
  • Sr Marketing Analyst
    Period:2007-2008
    Sr Marketing Analyst , Strategic Planning & Innovation. JSC Synergy Strategic business area is production of distillery products.
  • Trade Marketing Specialist
    Period:2005-2007
    Trade Marketing Specialist Xerox
  • Vice President of Marketing
    Period:2016-Present
    VP of Marketing. 365 Digital Marketing Agency • Oversaw and/or performed broad scope of marketing and sales functions. Recruited, supervised and trained individuals within the marketing/sales department growing department to 5 direct reports and up to 20 independent freelancers. Responsible for marketing direction, vision, and full P&L accountability for marketing budget. Define core brand identity, and lead creative development by providing art direction to internal and external agencies and utilizing best practices in search engine optimization and mobile, incorporating technologies and hyper-local strategies. Oversee team of 11. • Implemented attitude & awareness study identifying branding gaps leading to new SMS campaign and repositioning of POS creative • Developed comprehensive social media strategy and leveraged key web 2.0 tools in support of traditional media campaigns, increasing brand awareness and improving SEO • Led search engine optimization initiative achieving dominant positioning in organic search • Generated revenue increase of 23.8% in 2010 over 2009. • Researched, prepared and executed annual company strategy and marketing plans which resulted in net profits annually 5 out of the past 5 years • Created process improvements, enhanced effectiveness of website, and impact of marketing programs while cutting overall administrative costs by 30%. • Designed social media strategy that increased the firm's reach by 913% in one year.

Address: 9500 Wilshire Blvd, Beverly Hills, CA 90212

Phone Number: +1 424 394 0605

E-Mail: ElenaGtrusova@yahoo.com